HOW-TO VIDEOS

Explore our short video tutorials designed to help you navigate the CR Gems platform with ease. From using key features to streamlining your sourcing process, these step-by-step guides ensure you get the most out of our online inventory - quickly and efficiently.

Virtual Try-On


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The first of its kind from a gemstone supplier, this short video shows how this innovative feature creates a more accurate and interactive remote buying experience.

View gemstones with a true-to-life size representation against:

  • Your own hand
  • A model hand image
  • Everyday reference objects, such as a coin

The feature can also be shared with your customers through unbranded product links, allowing them to visualise the gemstone before making a decision.

Available now on all boxed stones across the website - simply click the “Try-On” button below the spin video on any product page.

API Integration


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API Integration allows you to connect our live gemstone inventory directly to your own website, completely unbranded, and with your own price markups applied.

Completely free to set up if you have your own IT team, or if not we have a trusted partner we can recommend to implement the integration.

This quick video explains in more depth and how to get started

Apply online here or email info@cr-gems.com to get started!

Updated Website Layout


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We’ve redesigned the layout to improve efficiency and make it easier to find exactly what you need. Instead of searching exclusively within a single gemstone type or colour, you can now combine multiple filters at once. This means you can search across several gemstone types, colours, and other attributes simultaneously, giving you faster and more flexible results.

We’ve also added a few helpful improvements:

  • A new 'How-To' video section for quick access to our demo videos
  • Information buttons throughout the site offering instant guides and explanations
  • Pop-up notifications as and when any other new features are added when logging in

These updates are all aimed at making your browsing and buying experience smoother and more intuitive.

Showcase Mode


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Our Showcase Mode is a feature that allows you to transform our trade website into a customer-facing, branding-free inventory platform — making it easy to show stones online, directly with clients while maintaining your own price markup.

In this short tutorial, we’ll show you how to:

  • Set your own personalised price mark-up
  • Switch into Showcase Mode
  • Add items to your Wishlist or Basket
  • Switch back to the normal trade site

Website Wishlist


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Our Wishlist feature allows you to save and organise stones you’re considering — making it easier to compare options, plan client projects, or return to pieces at a later date. In this short tutorial, we’ll show you how to:

  • Add stones to your Wishlist
  • View and manage saved items
  • Share unbranded product links

It’s a simple but powerful tool designed to streamline your buying process and help you work more efficiently with our online inventory.

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Stone out on business that you’re interested in?
Make sure you’re next in line.

ADD TO BASKET -> CLICK ‘PLACE ORDER’
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COLOUR INTENSITY SCALE


Faint

Only the faintest trace of colour, often appearing pastel or near-colourless, with a soft and delicate look.

Pale

Soft, pastel hues with low saturation and tone; colours appear delicate and almost washed out.

Light

Noticeable but gentle colour, brighter than pale, yet still soft and airy in appearance.

Medium Light

Clear and lively colour that is stronger than light but not yet intense; retains brightness and openness.

Medium Intense

Displays balanced saturation with rich colour tones that remain bright and lively without appearing dark.

Vivid

Maximum saturation without heaviness; colours appear bright, pure, and strikingly intense.

Deep

Strong and dark in tone, producing rich, dramatic hues though with reduced brightness.

Dark

Very strong tone where colour appears heavy or inky, vibrancy is reduced and brilliance often masked.

Note: Industry trade names such as “pigeon blood” ruby or “cornflower blue” sapphire fall within these categories, but are not shown separately here. A stone-specific guide to help place these follows below.

Colour intensity scale
View Full Grading Guide
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LUSTRE/BRILLIANCE SCALE


Top

Exceptional shine and bright reflections, showing strong light return and a crisp sparkle.

Medium

Noticeable brightness but with softer reflections and a more subtle overall glow.

Low

Soft and muted appearance, often near-opaque looking with minimal internal light.


Lustre scale
View Full Grading Guide
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CLARITY SCALE


Eye Clean

No visible inclusions to the naked eye.

Visible Inclusions

Minor inclusions can be seen without magnification but don’t significantly affect beauty.

Included

Obvious inclusions visible to the eye, often affecting brilliance.


Clarity scale
View Full Grading Guide
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CUT QUALITY SCALE


Excellent

Precise and symmetrical with well-defined facets and a clean, polished finish.

Good

Generally well-cut with fair symmetry and proportions, may show soft facet definition.

Poor

Irregular or uneven cut with softened edges or visible imperfections.


Cut scale
View Full Grading Guide
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DEALER OFFERS - HOW IT WORKS


Our Dealer Offers section features a curated selection of our most recent stock, available exclusively for clients looking to purchase multiple stones at a discounted rate.

This section is designed to mirror the traditional experience of buying stones “on the table”, where stronger pricing is offered in return for quicker decision-making and commitment.

How it works:

To qualify for the 15.0% Dealer Offer discount:

Please note:
As this is a discounted pricing structure, invoices are expected to be settled promptly once a purchase decision is made.

This offers a flexible way to review stones risk-free, while benefiting from significantly improved pricing when purchasing in volume.